Good design is the silent seller.
Boutique branding + design service for projects ranging from retail to services, from labs to institutional, and from non-profits to real estate, with a singular focus:
The human experience.

Who we are
Welcome to Graphique, a creative and branding studio founded almost a decade ago by Rochel Fried.
Through intelligent design and messaging, Graphique has gained organic fame for design that is as memorable as it is effective. We’re honored to have partnered with over 67 startups to mid-size companies including TAG International, Premier Properties, and Nationwide Healthcare to create compelling and beautiful work.
And we would be honored to do it for you, too.

How are we different?
At Graphique, you get
1
Our undivided attention
We only take on few clients at any given time to give your project our full focus.
You get the support and consideration you deserve, for a smooth and superior delivery.
2
Hand-picked talent
We carefully select your project’s talent from a pool of brilliant creatives, including copywriters, designers, and animators.
You get the full dexterity of an experienced team, relevant to your specific needs, for a standout deliverable.
3
Personal, one-on-one collaboration
Work directly with Rochel throughout the entire process – from strategy to ideation, copy and design – through completion.
You get the one-on-one experience of a personal designer, with big-agency expertise—without the big agency headache.
We keep it small & nimble.
If you appreciate a simplified process with sophisticated results, then we would love to work with you.
Work doesn’t need to be only showstopping.
It needs to be effective.
At Graphique, you get both.